Ovo moze biti i desinformacija. Konkurenti znaju da bi broj potencialnih kupaca za iPhone 4S mogao biti drasticno smanjen ako bi se sirile glasine koje bi ostvarile nadu za iPhone 5 cak u maj iduce godine.... Zasto je uvijek toliko tajne kako ce iduci model izgledati ? Evo zasto: \"Then Osborne Computers made a massive blunder: they announced their next model before it was ready, while still having a huge supply of the first one. Sales collapsed as people decided to wait for the next model, sticking Osborne between the horns of inventory expense and declining sales. The company eventually went bankrupt.\"