This used to be a practice in Oz in the good old days bferoe the Internet and more rapid communications, when Australia was relative backwoods. Sharp operators would scan overseas magazines, try to guess whether those brands would come to Oz and register them. The Oz courts would bend over backwards to fight it, even being prepared to consider advertising in magazines imported into Australia as "use", to give the proprietors prior common law rights. In one celebrated case, the owners of the US drink Seven Up tried and failed to obtain rectification of the Register in respect of "8 Up", registered by an Oz pirate.