Kazala je da baš kao što je i njena muzika pristupačna svima, željela je da tako bude i s njenom make up kolekcijom.
"Šminka mi je promijenila život. Sve nesigurnosti s kojima se borim cijelog života još uvijek mi dolaze. No, kada se našminkam, osjećam tog superjunaka u sebi. Daje mi krila. Ne kažem da jedino šminka ohrabruje ljude, već tvrdim da je to učinila meni", kazala je Lady Gaga u novom intervjuu za Allure.
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
Kolekciju čine ruževi za usne, sjajila za usne, olovke za oči te tekuća sjenila, a karakteriziraju je jarki tonovi i jak pigment.
Kolekciju je Gaga kreirala sa svojom dugogodišnjom vizažisticom Sarah Tanno.